Financial portfolio approach to optimal tourist market mixes

Tourism Management

Volumn 29, Issue 4, 2008, Pages 761-770

  Chen, Ming Hsiang ^b  

^a Shawn)   (United States)

^b NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Financial portfolio theory; Inbound tourist market; International tourism demand; Optimal market mix; Taiwan

Indexed keywords

EMPIRICAL ANALYSIS; INTERNATIONAL TOURISM; POLICY DEVELOPMENT; RISK ASSESSMENT; STRATEGIC APPROACH; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST DESTINATION;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 41549145226     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.09.003     Document Type: Article

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