Revisiting the heavy-user segment for vacation travel marketing

Journal of Vacation Marketing

Volumn 6, Issue 4, 2000, Pages 346-356

  Litvin, Stephen W ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

heavy users; usage segmentation

Indexed keywords

EID: 3342990308     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670000600405     Document Type: Article

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