A review of data-driven market segmentation in tourism

Journal of Travel and Tourism Marketing

Volumn 12, Issue 1, 2002, Pages 1-22

  Dolnicar, Sara ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Cluster analysis; Market segmentation

Indexed keywords

EID: 84917128628     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v12n01_01     Document Type: Article

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