The tourism efficient frontier: An approach to selecting the most efficient travel segment mixes

Journal of Travel and Tourism Marketing

Volumn 16, Issue 4, 2004, Pages 33-46

  Jang, SooCheong Shawn ^a   Morrison, Alastair M ^b   O'leary, Joseph T ^c  

^a KANSAS STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Destination development; Efficient travel segment mixes; Factor cluster analysis; Financial portfolio theory; Market segmentation; Tourism efficient frontier

Indexed keywords

EID: 34250171837     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v16n04_06     Document Type: Article

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