Gender differences in trust formation in virtual communities

Journal of Marketing Theory and Practice

Volumn 20, Issue 1, 2012, Pages 39-58

  Porter, Constance Elise ^a   Donthu, Naveen ^b   Baker, Andrew ^c  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84856466649     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679200103     Document Type: Article

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