The moderating role of perceived risk in loyalty intentions: An investigation in a service context

Marketing Intelligence and Planning

Volumn 30, Issue 1, 2012, Pages 33-52

  Tam, Jackie Lai Ming ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Customer loyalty; Customer satisfaction; Perceived risk; Perceived value; Service encounter quality

Indexed keywords

EID: 84856156942     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501211193903     Document Type: Article

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