On the dangers of pulling a fast one: Advertisement disclaimer speed, brand trust, and purchase intention

Journal of Consumer Research

Volumn 38, Issue 5, 2012, Pages 909-919

  Herbst, Kenneth C ^a   Finkel, Eli J ^b   Allan, David ^c   Fitzsimons, Gráinne M ^d  

^a WAKE FOREST UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c SAINT JOSEPH S UNIVERSITY   (United States)

^d DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855771846     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660854     Document Type: Article

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