Mapping impulse buying: A behaviour analysis framework for services marketing and consumer research

Service Industries Journal

Volumn 31, Issue 15, 2011, Pages 2515-2528

  Xiao, Sarah Hong ^a   Nicholson, Michael ^a  

^a DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour analysis; Economic discounting models; Impulse buying; Psychology; Service industry; Social cultural factors

Indexed keywords

CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; MAPPING; MARKETING; NUMERICAL MODEL; PSYCHOLOGY; SERVICE SECTOR;

EID: 84855586240     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2011.531123     Document Type: Review

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