Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers

Australasian Marketing Journal

Volumn 20, Issue 1, 2012, Pages 37-47

  Cai, Yuanfeng ^a   Shannon, Randall ^a  

^a MAHIDOL UNIVERSITY   (Thailand)

Author keywords

Mall attitude; Mall attributes; Mall shopping behavior; Personal values; Retailing; Shopping intention

Indexed keywords

EID: 84855220537     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.10.013     Document Type: Article

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