Differences in value orientations of Coca Cola drinkers and House Cola drinkers: A cross-national investigation

Journal of Euromarketing

Volumn 15, Issue 4, 2006, Pages 7-33

  Bjerke, Rune ^a   Polegato, Rosemary ^b  

^a OMH/NKS   (Norway)

^b MOUNT ALLISON UNIVERSITY   (Canada)

Author keywords

Cola drinkers; Cross national segmentation; Personal values; Standardization

Indexed keywords

EMPIRICAL ANALYSIS; FUTURE PROSPECT; MARKETING; STANDARDIZATION;

EURASIA; EUROPE; GOTEBORG; NORTHERN EUROPE; NORWAY; OSLO [NORWAY]; SCANDINAVIA; SWEDEN; VASTRA GOTALAND;

COLA;

EID: 33750620779     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1300/J037v15n04_02     Document Type: Article

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