An exploration of happy/sad and liked/disliked music effects on shopping intentions in a women's clothing store service setting

Journal of Services Marketing

Volumn 22, Issue 1, 2008, Pages 59-67

  Broekemier, Greg ^a   Marquardt, Ray ^b   Gentry, James W ^c  

^a UNIVERSITY OF NEBRASKA AT KEARNEY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Music; Service levels; Shopping

Indexed keywords

EID: 39749097400     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810851969     Document Type: Article

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