Managing webmavens: Relationships with sophisticated customers via the internet can transform marketing and speed innovation

Strategy and Leadership

Volumn 34, Issue 3, 2006, Pages 14-22

  Davidson, Alistair ^a   Copulsky, Jonathan ^a  

^a Deloitte Consulting

Author keywords

Feedback; Internet marketing; Product innovation; Search engines; Unique selling proposition

Indexed keywords

EID: 33745068135     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570610660564     Document Type: Review

References (9)

1. Gladwell, Malcolm, The Tipping Point, Back Bay Books, Boston, MA, 2002.
2. Ozzie, Ray, The Internet Services Disruption, referenced in Lohr, Steve, "Can this man save Microsoft?", NY Times, December 12, 2005.
3. Deloitte Research, The Trillion Dollar Challenge: Principles for Profitable Convergence, 2005, available at: www.deloitte.com
4. Shaw, Stephen, "The Zagat Effect", Commentary Magazine, November 2000.
5. Mossberg, W. and Boehrt, K., "Getting sales advice from your cellphone", Wall Street Journal, 14 December, 2005.
6. Zuboff, Shoshana, In the Age of the Smart Machine, Basic Books, New York, NY, 1988.
7. www.emarketer.com
8. Prahalad, C.K. and Ramaswamy, Venkat, The Future of Competition, Harvard Business School Press, Boston, MA, 2004.
9. Mathews, Ryan and Wacker, Watts, The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets, Crown Business, New York, NY, 2002.