Identifying market mavens online by their social behaviors in community-generated media

Academy of Marketing Studies Journal

Volumn 14, Issue 1, 2010, Pages 55-70

  Laughlin, John D ^a   MacDonald, Jason B ^a  

^a BOISE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957899075     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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