‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: Comparisons across advertisements delivered via three different types of media

International Journal of Consumer Studies

Volumn 33, Issue 4, 2009, Pages 503-514

  Yu, Jay Hyunjae ^a   Cude, Brenda ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Advertising effect; Consumer behaviour; Personalized advertising; Privacy

Indexed keywords

EID: 84555174211     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00784.x     Document Type: Article

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