The impact of SMS advertising on members of a virtual community

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 363-374

  Nantel, Jacques ^a   Sekhavat, Yasha ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56249119205     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S002184990808032X     Document Type: Article

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