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Volumn 2005, Issue , 2005, Pages 174-182

Comparison of different approaches for mobile advertising

Author keywords

[No Author keywords available]

Indexed keywords

CONTEXT SENSITIVE GRAMMARS; ELECTRONIC MAIL; MARKETING; MOBILE TELECOMMUNICATION SYSTEMS; PERSONAL COMMUNICATION SYSTEMS; PERSONAL DIGITAL ASSISTANTS;

EID: 33847100490     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/WMCS.2005.8     Document Type: Conference Paper
Times cited : (39)

References (27)
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    • Mund-zu-Mund-Propaganda mit Bonussystem in mobilen Ad-Hoc-Netzen
    • Frankfurt a.M, Germany, GI
    • A. Heinemann and T. Straub. Mund-zu-Mund-Propaganda mit Bonussystem in mobilen Ad-Hoc-Netzen. In Informatik 2003, volume 2, pages 366-371, Frankfurt a.M., Germany, 2003. GI.
    • (2003) Informatik 2003 , vol.2 , pp. 366-371
    • Heinemann, A.1    Straub, T.2
  • 12
    • 0742270519 scopus 로고    scopus 로고
    • Viral marketing - establishing customer relationships by 'word-of-mouse'
    • S. Helm. Viral marketing - establishing customer relationships by 'word-of-mouse'. Electronic Markets, 10(3):158-161, 2000.
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    • International Telecommunication Union (ITU) and University of St. Gallen and bmd wireless, http://www.mobilespam.org. First empirical global spam study indicates more than 80 percent of mobile phone users receive spam.
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    • MessageLabs intelligence annual email security report 2004. http://www.messagelabs.com/binaries/LAB480_endofyear_UK_v3.pdf.
    • MessageLabs intelligence annual
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    • 1942537402 scopus 로고    scopus 로고
    • The shopping jacket: Wearable computing for the consumer
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    • O. Ratsimor, T. Finin, A. Joshi, and Y. Yesha. eNcentive: A framework for intelligent marketing in mobile peer-to-peer environments. In Proceedings of the 5th International Conference on electronic commerce (ICEC 2003). ACM, 2003.
    • O. Ratsimor, T. Finin, A. Joshi, and Y. Yesha. eNcentive: A framework for intelligent marketing in mobile peer-to-peer environments. In Proceedings of the 5th International Conference on electronic commerce (ICEC 2003). ACM, 2003.
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    • Special features of mobile advertising and their utilization
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    • Wireless advertising
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.