Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting

International Journal of Advertising

Volumn 17, Issue 2, 1998, Pages 145-168

  Huang, Ming Hui ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007877814     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104713     Document Type: Article

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