A lifestyle-based approach for delivering personalized advertisements in digital interactive television

Journal of Computer-Mediated Communication

Volumn 9, Issue 2, 2004, Pages

  Lekakos, George ^a   Giaglis, George M ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

ALGORITHMS; DATA ACQUISITION; DATABASE SYSTEMS; LEARNING SYSTEMS; MARKETING; WEBSITES;

DIGITAL INTERACTIVE TELEVISION; PERSONALIZATION; PSYCHOGRAPHIC RESEARCH; RESEARCH DESIGN;

DIGITAL TELEVISION;

EID: 2942731477     PISSN: 10836101     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2004.tb00283.x     Document Type: Review

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