Transport behavior: A role for social marketing

Journal of Nonprofit and Public Sector Marketing

Volumn 17, Issue 1-2, 2007, Pages 121-134

  McGovern, Enda ^a  

^a Institute of Transportation Studies   (United States)

Author keywords

Public policy; Social marketing; Transport demand management

Indexed keywords

EID: 34249825774     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v17n01_06     Document Type: Conference Paper

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