Using social media and internet marketing to reach women with the heart truth

Social Marketing Quarterly

Volumn 14, Issue 3, 2008, Pages 58-67

  Taubenheim, Ann M ^a   Long, Terry ^a   Smith, Eileen C ^a   Jeffers, Dan ^a   Wayman, Jennifer ^b   Temple, Sarah ^b  

^a NATIONAL HEART LUNG AND BLOOD INSTITUTE   (United States)

^b Ogilvy Public Relations Worldwide   (United States)

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EID: 79959877493     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000802279433     Document Type: Article

References (4)

1. Cybercitizen1 Health 7.0. 2007. New York: Manhattan Research, LLC.
2. WEINREICH, N. 2006. Social marketing vs. "social marketing" smackdown. http://www.socialmarketing.com/blog/2006/09/social-marketing-vs-social-marketing.html
3. WIKIPEDIA. 2008. http://en.wikipedia.org/wiki/Social_marketing
4. WILCOX, D., and B. KANTER. 2007. Demystifying web 2.0 for volcom groups: Blogs, rss, tagging, wikis and beyond. Slide set for UK Circuit Rider Conference, January 15, 2007. http://beth.-typepad.com/beths_blog/2007/01/demystifying_so.html