Why young consumers adopt interactive technologies

Young Consumers

Volumn 7, Issue 3, 2006, Pages 33-38

  Arthur, Damien ^a   Sherman, Claire ^a   Appel, Dion ^b   Moore, Lucy ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b Lifelounge Pty Ltd   (United Kingdom)

Author keywords

Interactive technologies; MySpace; Values; Young consumers

Indexed keywords

EID: 84992972121     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610610705354     Document Type: Article

References (4)

1. Burns, E. (2006) Murdoch discusses future of MySpace.com, www.clickz.com/news/article.php/3576596, accessed 20 June 2006. Chiou, J.-S. & Cheng, C. (2003) Should a company have message boards on its websites?, Journal of Interactive Marketing, 17, 3, pp. 50-61.
2. Fiore, A.M., Kim, J. & Lee, H.-H. (2005) Effect of image interactivity technology on consumer response toward the online retailer, Journal of Interactive Marketing, 19, 3, pp. 38-53.
3. Geraci, J.C. & Nagy, J. (2004) Millennials - the new media generation, Advertising and Marketing to Children, January-March, pp. 17-24. Grant, I.C. (2004) Communicating with young people through the eyes of marketing practitioners, Journal of Marketing Management, 20, pp. 591-606.
4. Huffaker, D. (2006) Teen blogs exposed: the private lives of teens made public. Paper presented at Annual Meeting of the American Association for Advancement of Science (AAA), St. Louis, MO. Nardi, B.A., Schiano, D.J., Gumbrecht, M. & Swartz, L. (2004) Why we blog, Communications in the ACM, 41-46, 12, p. 41.