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Volumn 26, Issue 3, 2009, Pages 270-281

Consumer behaviour in the mobile telecommunications' market: The individual's adoption decision of innovative services

Author keywords

Adoption decision; Consumer behaviour; Mobile communications; Mobile TV; Reasoning; Referencing

Indexed keywords

MARKETING; TELECOMMUNICATION SERVICES;

EID: 61449100434     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2008.11.005     Document Type: Article
Times cited : (39)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.