Does innate consumer innovativeness relate to new product/service adoption behavior? the intervening role of social learning via vicarious innovativeness

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 63-75

  Im, Subin ^a   Mason, Charlotte H ^b   Houston, Mark B ^c  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF MISSOURI   (United States)

Author keywords

Advertising; Consumer innovativeness; Latent variable models; New product and service adoption behavior; Word of mouth

Indexed keywords

EID: 56249138241     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0007-z     Document Type: Article

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