Strategic management implications of a consumer value perspective on Mobile TV

Journal of Information Technology

Volumn 24, Issue 2, 2009, Pages 202-212

  Jarvenpaa, Sirkka L ^a   Loebbecke, Claudia ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF COLOGNE   (Germany)

Author keywords

Consumer value perspective; Mobile broadcasting; Mobile TV

Indexed keywords

EID: 67049144736     PISSN: 02683962     EISSN: 14664437     Source Type: Journal    
DOI: 10.1057/jit.2008.33     Document Type: Article

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