A cross-national study of mobile internet services: A comparison of U.S. and Korean mobile internet users

Journal of Global Information Management

Volumn 17, Issue 4, 2009, Pages 29-54

  Dong, Hee Shin ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Comparative study; Mobile internet service; SEM; Uses and gratifications

Indexed keywords

COMPARATIVE STUDY; CROSS-NATIONAL; INFORMATIVENESS; INTERACTIVITY; MARKETING STRATEGY; MOBILE INTERNET; MOBILE INTERNET SERVICE; MOBILE INTERNET SERVICES; MOBILE SERVICE; MOBILE USERS; RELATIONAL MODEL; SEM; STRUCTURAL EQUATION MODELING; STUDY DESIGN; USES AND GRATIFICATIONS;

GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS; MARKETING; MOBILE DEVICES; STRATEGIC PLANNING;

INTERNET;

EID: 70350074357     PISSN: 10627375     EISSN: 15337995     Source Type: Journal    
DOI: 10.4018/jgim.2009070902     Document Type: Article

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