Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling

Technological Forecasting and Social Change

Volumn 76, Issue 3, 2009, Pages 382-395

  Pagani, Margherita ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

3G wireless; Impact factor analysis; Mobile TV; Scenario planning; Strategic thinking

Indexed keywords

COMPETITION; MOBILE TELECOMMUNICATION SYSTEMS; STRATEGIC PLANNING;

3G WIRELESS; IMPACT FACTOR ANALYSIS; MOBILE TV; SCENARIO PLANNING; STRATEGIC THINKING;

WIRELESS NETWORKS;

CORPORATE STRATEGY; FACTOR ANALYSIS; MAPPING METHOD; MOBILE COMMUNICATION; PLANNING METHOD; STRATEGIC APPROACH;

EID: 60649119822     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2008.07.003     Document Type: Article

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