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Volumn 10, Issue 5, 2011, Pages 595-604

Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling?

Author keywords

Advertising hierarchy of effects model; Empirical research; Perceived usefulness; Product involvement; Recommendation agents; Shopping task uncertainty

Indexed keywords

EMPIRICAL RESEARCH; PERCEIVED USEFULNESS; PRODUCT INVOLVEMENT; RECOMMENDATION AGENTS; SHOPPING TASK;

EID: 80053957572     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.12.005     Document Type: Article
Times cited : (22)

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