Online customers' cognitive differences and their impact on the success of recommendation agents

Information and Management

Volumn 47, Issue 2, 2010, Pages 109-114

  Wang, Hui Chih ^a   Doong, Her Sen ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

Adaptive innovative style; Cognitive traits; Online purchase; Recommendation agents; Situational involvement

Indexed keywords

COGNITIVE TRAITS; INNOVATIVENESS; MANAGERIAL IMPLICATIONS; ONLINE CUSTOMERS; PURCHASE DECISION; RECOMMENDATION AGENTS;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE;

SALES;

EID: 77249088135     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2010.01.004     Document Type: Article

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