Investigating the key routes to customer delight

Journal of Marketing Theory and Practice

Volumn 19, Issue 4, 2011, Pages 359-375

  Barnes, Donald C ^a   Ponder, Nicole ^b   Dugar, Kranti ^b  

^a STATE UNIVERSITY OF NEW YORK AT FREDONIA   (United States)

^b MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053607495     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190401     Document Type: Article

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