To delight, or not to delight? This is the question service firms must address

Journal of Marketing Theory and Practice

Volumn 18, Issue 3, 2010, Pages 275-284

  Barnes, Donald ^a   Beauchamp, Michelle ^b   Webster, Cynthia ^c  

^a STATE UNIVERSITY OF NEW YORK AT FREDONIA   (United States)

^b MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^c MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954545663     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180305     Document Type: Article

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