Is banner blindness genuine? Eye tracking internet text advertising

Applied Cognitive Psychology

Volumn 25, Issue 5, 2011, Pages 708-716

  Hervet, Guillaume ^a   Guérard, Katherine ^a   Tremblay, Sébastien ^a   Chtourou, Mohamed Saber ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; AVOIDANCE BEHAVIOR; BANNER BLINDNESS; EYE TRACKING; FEMALE; GAZE; HUMAN; INTERNET; MALE; MEMORY; MEMORY CONSOLIDATION; PRIORITY JOURNAL;

EID: 80053121967     PISSN: 08884080     EISSN: 10990720     Source Type: Journal    
DOI: 10.1002/acp.1742     Document Type: Article

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