Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework

European Journal of Marketing

Volumn 42, Issue 1-2, 2008, Pages 69-86

  Grimes, Anthony ^a  

^a UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Advertising; Cognition; Consumer behaviour; Individual psychology

Indexed keywords

EID: 38949207936     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810840916     Document Type: Article

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