Informativeness of eye movements for visual marketing: Six cornerstones

Visual Marketing: From Attention to Action

Volumn , Issue , 2012, Pages 43-71

  Pieters, Rik ^a   Wedel, Michel ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

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EID: 84920447776     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809617     Document Type: Chapter

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