Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries

Cross Cultural Management: An International Journal

Volumn 18, Issue 3, 2011, Pages 263-292

  Thrassou, Alkis ^a   Vrontis, Demetris ^a   Kotabe, Masaaki ^b  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Developed countries; Marketing communications; Politics; Small parties; Strategy

Indexed keywords

EID: 80052910994     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527601111152824     Document Type: Article

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