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Volumn 28, Issue 1, 2004, Pages 3-21

Emotion specificity and consumer behavior: Anger, sadness, and preference for activity

Author keywords

Emotion; Emotion specificity; Persuasion

Indexed keywords


EID: 3843115736     PISSN: 01467239     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:MOEM.0000027275.95071.82     Document Type: Article
Times cited : (88)

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