Exploring the national and organizational culture mix in service firms

Journal of the Academy of Marketing Science

Volumn 38, Issue 6, 2010, Pages 691-703

  Webster, Cynthia ^a   White, Allyn ^a  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Business performance; Customer satisfaction; National culture; Organizational culture

Indexed keywords

EID: 77958505482     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0185-6     Document Type: Article

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