Efficient marketing communication: Helping the customer learn

Journal of Marketing Research

Volumn 33, Issue 2, 1996, Pages 239-246

  Wernerfelt, Birger ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000241397     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152150     Document Type: Article

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