Alignment and misalignment in business relationships

Industrial Marketing Management

Volumn 40, Issue 6, 2011, Pages 1042-1054

  Corsaro, Daniela ^a,b   Snehota, Ivan ^a  

^a UNIVERSITY OF LUGANO   (Switzerland)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Alignment; Business relationships; Misalignment; Perceptions; Solution

Indexed keywords

EID: 80052262556     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.038     Document Type: Article

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