Strategic capabilities for Mass Customization: Theoretical synthesis and empirical evidence

Academy of Management 2008 Annual Meeting: The Questions We Ask, AOM 2008

Volumn , Issue , 2008, Pages

  Salvador, Fabrizio ^a   Rungtusanatham, Manus ^b   Akpinar, Anil ^a   Forza, Cipriano ^c  

^a IE BUSINESS SCHOOL   (Spain)

^b UNIVERSITY OF MINNESOTA   (United States)

^c UNIVERSITY OF PADOVA   (Italy)

Author keywords

Mass Customization; Operations strategy

Indexed keywords

COMPETITION; SUPPLY CHAINS;

COMPETITIVE ADVANTAGE; MASS CUSTOMIZATION; MULTIPLE INDICATORS; OPERATIONS STRATEGIES; RESOURCE-BASED VIEW OF THE FIRM; SOLUTION SPACE; STRATEGIC CAPABILITY; SUPPLY CHAIN DESIGN;

COMPUTER AIDED MANUFACTURING;

EID: 85087586105     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.5465/ambpp.2008.33664501     Document Type: Conference Paper

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