Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships

Industrial Marketing Management

Volumn 37, Issue 4, 2008, Pages 471-483

  Johnsen, Rhona E ^a   Ford, David ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b KEDGE BUSINESS SCHOOL   (France)

Author keywords

Asymmetry; Customer supplier relationships; Typology

Indexed keywords

EID: 43049179996     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.05.004     Document Type: Article

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