How do corporate associations influence customer relationship strength? the effects of different types of trust

Journal of Strategic Marketing

Volumn 19, Issue 5, 2011, Pages 443-454

  Xie, Yi ^a   Peng, Siqing ^b  

^a UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS   (China)

^b Peking University   (China)

Author keywords

Corporate ability associations; Corporate social responsibility associations; Relationship strength; Trust

Indexed keywords

EID: 80052177683     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.565882     Document Type: Article

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