Branding over internet and TV advertising

Journal of Promotion Management

Volumn 17, Issue 3, 2011, Pages 275-290

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Advertising; Branding; Media engagement

Indexed keywords

EID: 80051827094     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2011.596125     Document Type: Article

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