Cross-channel integration of advertising: Does personal involvement matter?

Management Research News

Volumn 32, Issue 9, 2009, Pages 858-873

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Advertising; Brand awareness; Channel members; Television

Indexed keywords

EID: 70349659366     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170910980362     Document Type: Article

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