Use of inoculation to foster resistance to credit card marketing targeting college students

Journal of Applied Communication Research

Volumn 32, Issue 4, 2004, Pages 343-364

  Compton, Joshua A ^a   Pfau, Michael ^b  

^a Wheeler Science Facility   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Credit Card Marketing; Inoculation; Resistance to Influence

Indexed keywords

EID: 10844291587     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/0090988042000276014     Document Type: Article

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