Predicting webcasting adoption via personal innovativeness and perceived utilities

Journal of Advertising Research

Volumn 46, Issue 2, 2006, Pages 228-238

  Lin, Carolyn A ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845305814     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060247     Document Type: Article

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