Effectiveness of telescopic advertisements delivered via personal video recorders

Journal of Advertising Research

Volumn 46, Issue 2, 2006, Pages 217-227

  Reading, Nicholas ^a   Bellman, Steven ^b   Varan, Duane ^b   Winzar, Hume ^c  

^a Murdoch University ^*

^b MURDOCH UNIVERSITY   (Australia)

^c GRIFFITH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845306498     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060223     Document Type: Article

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