Recall effect of short message service as a complementary marketing communications instrument

Journal of Advertising Research

Volumn 46, Issue 2, 2006, Pages 209-216

  Wouters, Joost ^a   Wetzels, Martin ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845348924     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S002184990606017X     Document Type: Article

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