Enhanced television strategy models: A study of TV Web sites

Internet Research

Volumn 12, Issue 3, 2002, Pages 235-247

  Ha, Louisa ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Convergence; Internet; Media; Strategy; Television

Indexed keywords

EID: 0036056708     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240210430919     Document Type: Article

References (33)

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5. Online program promotion
6. The cultural economy of fandom
7. Eye of the storm: Weather.com is the darling of the cable network
8. Enhanced television aids TBS's rebranding push
9. Just what is interactive TV? The question is not just academic
10. Who wants to be a millionaire: Best multiplatform marketing effort - Enhanced TV
11. Interactivity reexamined: A baseline analysis of early business Web site
12. Add value, not gimmicks, with eTV?
13. Convergence of media and the Internet: Promises to connect consumers soon
14. Cross-platform synergy. Study says Internet can help TV networks reach non-TV viewers
15. TV and the Internet: Old meets new
16. Surfing for laughs: Comedy central promises new site will tickle viewers' funny bones
17. First and Web: Broadcast networks look to enhance NFL viewing experience with more elaborate and complex Internet experiences
18. T-Commerce takes off
19. Pioneering the interactive landscape
20. Web traffic in July: That's entertainment
21. TBS gets ITV ducks in line
22. Hot stuff: Games, reality
23. Producers, networks turn to Web for viewers' voice
24. Changing channels: Interactive TV may outshine the Net for e-commerce stardom