Building brand loyalty through managing brand community commitment

Management Decision

Volumn 49, Issue 7, 2011, Pages 1194-1213

  Hur, Won Moo ^a   Ahn, Kwang Ho ^b   Kim, Minsung ^b  

^a Pukyong National University   (South Korea)

^b Inha University   (South Korea)

Author keywords

Brand loyalty; Brand management

Indexed keywords

EID: 79961155032     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741111151217     Document Type: Article

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