The effect of personal cultural orientation on consumer ethnocentrism: Evaluations and behaviors of U.S. consumers toward Japanese products

Journal of International Consumer Marketing

Volumn 18, Issue 1-2, 2005, Pages 7-44

  Yoo, Boonghee ^a   Donthu, Naveen ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

CETSCALE; Consumer ethnocentrism; Culture; Foreign products; Geert hofstede; International marketing; Personal cultural orientation; Values

Indexed keywords

EID: 33746645571     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v18n01_02     Document Type: Article

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